Wescom Credit Union
Wescom wanted to document its history to link its employees to the organization's purpose. The book celebrates not only the history
of Wescom, but also the history of the credit union movement. The 100-page book detailed a parallel history of telecommunications and a name change as well. Besides research and writing, we handled project management, design and printing.
Hughes Aircraft Employees Federal Credit Union
Hughes Aircraft Employees Federal Credit Union wanted to document its history before
a name change to Kinecta Federal Credit Union. This 112-page book included the history of the
credit union movement and 13 profiles of former board members, senior management and key
employees. Besides writing, we handled project management, design and printing.
Wescom Credit Union Annual Report
The theme of this annual report was on how Wescom fits into the busy lives of its members. Emphasis was on member stories of how Wescom delivered superior service.
Toyota Synergy
The trade deficit with Japan was a big issue, so Toyota Motor Sales U.S.A. sought to inform legislators and other key influencers
about its partnerships with American suppliers. A magazine named Synergy was published three times a year containing
detailed stories about manufacturing process and quality improvements for a variety of Toyota's top tier suppliers across the country.
We served as Synergy's first editor and primary writer.
Northrop Grumman
Employee Newsletter |
Mitsubishi Facets |
|
Program Story
|
V.P. Profile
|
Dealer Magazine
|
|
|
|
Advertising
|
|
Collateral
|
Real Estate |
Electronics |
|
Healthcare |
Recruiting |
|
Online
Braille Institute's four websites were completely redesigned with new navigation, streamlined content and search engine optimization, resulting in a 56% increase in hits
and a 51% increase in individuals assisted. www.braileinstitute.org,
www. braillechallenge.org, www.braillelibrary.org,
www.universalmediaservices.org
Executive
Bylined Article |
Media
Backgrounder |
Press
Release |
|
Braille Institute Annual Reports
With a more creative approach and a clear articulation of the results of the organization’s work, Braille Institute’s
2002 annual report generated a 38% increase in donations with a $30,000 annual report budget savings.
This approach was developed further up through the 2005 issue.
Scene Newsletter
This donor newsletter was split into two formats to test a direct mail solicitation version. The direct mail format, sent in a #10 envelope
stuffed with a response card, #9 return envelope and a letterfolded newsletter, surpassed expectations, increasing ROI 39% first year and 51% second year.
|
